Thursday, 8 January 2015

Pre-Production - Location Recce

To film our music video we used a studio, otherwise known as a purpose built 'black box setting'. The studio was fully functioning with lighting, such as backlights, spotlights and flash effects on the lighting system.

The studio also provided a sound system which we utilized to play the track in order to support the lip sync. Despite looking rather run down and cluttered, we removed all objects from the room and when the 'house lights' where turned off and the studio lighting on the studio was clear and ready for us to set the scenes for filming.

We laid down our white sheet which covered the entire floor and adjusted the lighting as required. Once we had done this and set the camera and tripod up as required we was ready to begin filming.

Friday, 2 January 2015

Pre-Production - Lighting List


Pre-Production - Set List


Pre-Production - Props List



Pre Production - Costume List


Pre-Production - Treatment of Music Video

The video begins with short one second shots with a letter for each to introduce the music video as the dialect of an interview is heard, the letters will be a solid bold white against a background which will consist of separate extracts of the music video, however the shots will be presented to quickly for the audience to notify what is going on and therefore will generate enigma and intended confusion as to what is about to be presented to them. In the final of these one second opening scenes the entire word that has been spelt out ‘FEMINARCHY’ will be presented as the opening music is heard and a hard cut is made to the shot of the first of two singers against a white background.

The first singer will be standing behind a lectern as she begins to recite her dialect to the assembly of girls sat in front of her at chairs, the bodies of the girls will be facing back to the camera and a wide shot will present the entire image as the first singer sings in an informative style to her audience of girls. As the music begins to blend into the third set of music two shots will combine, the present shot and the third scene consisting of two girls now standing by the side of a chair with a man sitting in them. The two shots will be blending together in short shots to generate a fast pace which will keep with the tempo of the music, as the base drops and a crashing sound effect is heard on the audio, the third scene is now fully in form and the third set of audio ‘Partition’ is now playing. 

The two women are dressed with pure black outfits, tied back hair and white plastic masks to block all audience emotional connection with the girls, in essence this shall encourage the women to be objectified, yet the use of a camera shots that will not conform to the ‘male gaze’ theory should cause discomfort particularly for male viewers as the two girls begin to dance in a typically ‘seductive’ style around the men.

Remaining in the third scene yet now returning to the audio from the opening singing scene the second of two singers appears in the corner of the scene and a tracking camera follows his movement around the scene as the dancers are in a ‘freeze frame’ the singer walks around them, analysing the scene and passing judgment through his dialect. Then the singer walks off the scene, the first audio continues and the girls come out of ‘freeze frame’ and take off their white masks, signifying their empowerment. The girls now control the men through a puppetry style of dance and pushes them to the floor and they are now gone from the scene. 


In the final section as the audio comes to its conclusion the two singers appear at the middle of the scene and walk forward to the girls and they sing the final section of the song, the audio ends of the hard stop and to support this a hard cut to a black scene with the bands logo in bold white text (matching the ‘FEMINARCHY’ text) will be presented, the video ends.