Forms And Conventions of Music Videos (As According To Andrew Goodwin)

In Andrew Goodwin's 1992 publication 'The Rise of MTV' Goodwin states seven states of forms and conventions found within music videos, these are stated below -

• There is a relationship between the lyrics and the visuals  (with visuals either illustrating, amplifying or contracting the lyrics.)
• There is a relationship between the music and visuals (again with visuals either illustrating, amplifying or contradicting the lyrics)
• Particular music genres may have their own music video style and iconography (such as live stage performances for heavy rock music)
• There is a demand on the part of the record company for lots of close up shots of the main artist/vocalist
• The artist may develop their own star iconography, in and out of their videos, which over time, become part of their star image.
• There is likely to be voyeurism, particularly in the treatment of women, but also in terms of systems of looking (screen with screens, binoculars, cameras etc)
• There are likely to be intertextual references, either to other music videos or to films and TV